Grafton teen duo takes to world stage
GRAFTON teenagers Milly Deefholts and Natasha Moore and their EP TillyMash have reached the ears of more than 30,000 people around the world.
On December 18 the best friends released their songs via streaming services including Spotify and the songs are available to download from iTunes and GooglePlay. To date the girls have earned around $500 from sales and streaming fees.
By December 28 the songs had attracted more than 30,000 streams. Just 165 of those have come from Australia, with around a third coming from Germany and Norway.
Produced in Grafton, TillyMash features four songs including two originals penned by the girls, who have both just finished Year 8 at Grafton High School.
The songs are Little Do You Know, Follow the Light, Jar of Hearts and I Remember.
Grafton musician, music teacher and producer Greg Schubert recorded the girls at his Space Shed studio early in December and released the songs on his label, Space Shed Recordings.
He is delighted with the success of the venture, only his company's second foray into the world of music distribution.
Earlier this year he recorded and released another of his music students, Shaniah Tory's EP Ash and Smoke, which is also available online.
Mr Schubert puts the success of the girls' songs to the their talent as performers, plus distributing their music to the right age group.
"Their songs are for "tweens" - young girls between eight and 12," he said.
"They're too young to know how to pirate songs and they get their parents to pay for their Spotify accounts."
He said the most popular song had been the cover of Little Do You Know, which was the winning song performed on the third series of the X Factor USA by Alex Kinsey and Sierra Deaton.
"Girls that age like that and it's been the song that's been getting the most streaming traction," Mr Schubert said.
He the inspiration for starting his recording label and studio came from the original songs his students, Shaniah, Milly and Tash had written.
"I started the record label earlier this year, because the original songs by my students Milly and Tash and by Shaniah Tory inspired me and I thought they should be arranged, produced, recorded and released," he said.
"I think I'm a natural sound engineer, even though I have never trained as one.
"I am a trained musician and know what sounds good and what will work with their voices."
He said at the age of 52 he was learning lots of lessons about the online music world.
"One of the things TillyMash has taught me is you need to have the streams to push online sales," he said.
"You get some money, less than a cent a stream, but it gives you traction for sales from downloads.
"Streaming is not as good quality sound as a download. So a lot of people will want to download a song they like even if they've heard it via streaming."
He said Milly and Tash had lots of talent, but was wary of pushing it too far too early.
"They're aware they're children growing up in Grafton," he said. "I don't know about turning them into another Justin Bieber."
Ten days after its release onto the internet TillyMash had attracted more than 30,000 streams on music services like Spotify and was particularly popular in Europe and the UK. These are some of the numbers as of December 28:.