Working alongside each other for years, Sunrise's new host Natalie Barr saw the intense scrutiny her predecessor Samantha Armytage faced first-hand.

But now the veteran newsreader has taken a subtle swipe at Armytage, who left the morning breakfast program in March after eight years at the show.

Barr said she was "ready" for the extra attention.

"I think people get sick of people who work in TV complaining about the attention," told TV Week, appearing to reference Armytage who was outspoken about being "targeted" in the media and online.

"I've turned off all these notifications on my Twitter feed.

"I can block people in my DMs (direct messages). Or I report them, as everyone does that in the modern world. I think you've got to take that attitude.

"I'm sure people will write stuff I won't like, or that's incorrect. But people have worse lives. When they do (write things), I promise you I won't complain."

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Natalie Barr replaced Samantha Armytage to co-host Sunrise with David Koch.
Natalie Barr replaced Samantha Armytage to co-host Sunrise with David Koch.

 

Armytage hit back at trolls and the media she claimed was "bullying" her multiple times, even blasting outlets in her final farewell speech for Sunrise.

At the end of her final show on air, Armytage thanked the cast and crew before saying: "I do want to say that I never fully understood some of the scrutiny and the snarkiness and the bullying from some aspects of the media, but today we move on from that because there is a new chapter starting. It has been overwhelmingly a good experience in my life."

Armytage shocked viewers with a tearful announcement in March, saying that "the time has come for the sun to set on my time at Sunrise. I have always been very brave and fearless in my life and my career and this decision is no different".

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The breakfast gig means copping a lot of scrutiny. Picture: Adam Head
The breakfast gig means copping a lot of scrutiny. Picture: Adam Head

Barr was the favourite to move into Armytage's chair after 18 years as the newsreader on Sunrise.

When experts were speculating who would secure the role, David Knox, editor of TV Tonight told news.com.au, said Barr might have been apprehensive to take on the huge position.

"Nat knows that breakfast TV puts you in the crosshairs of click-bait and social media, particularly having seen some of the headlines Sam has attracted over the past 12 months, which she's largely managed to avoid as news anchor," he said.

But Barr told TV Week in her interview today that when she got the call she felt she couldn't say no, with her husband and former Sunrise host Melissa Doyle encouraging her to take the job.

She said there was more responsibility now and it had taken her quite a few weeks to get used to that, with more pressure and feedback.

"I thought I was relaxed weeks ago, but now I don't think I was," she told the publication.

Veteran media analyst and director of Pearman Media, Steve Allen, told news.com.au in March it took a strong kind of person to handle such a role.

"There was a lot of pressure on Sam since she came in - far more than her predecessor," he said.

"The paparazzi chased her around trying to get inside her personal life, and it's a tough gig when you're in breakfast TV it seems, in that you get a lot of surveillance and commentary and probably more than half of that is unwarranted and unneeded.

"You need to be enormously resilient and a very strong person to withstand it week after week, year after year and in the end it doesn't matter what you're paid if it doesn't make you happy."

 

 

Originally published as Sunrise host's dig at Sam Armytage