Gladstone retailers show shopping locally has more benefits

This Fate Night Shimmer dress is now $99.95 (RRP $169.95) at Akiiki Klothing.
This Fate Night Shimmer dress is now $99.95 (RRP $169.95) at Akiiki Klothing. Contributed

AVOIDING the hordes while Christmas shopping online may be tempting, but a new survey has confirmed, there are many benefits to shopping locally.

The National Christmas Shopping Report, commissioned by Sydney's Broadway Shopping Centre, indicated 48% of shoppers believed shopping in person provided a better experience and delivered benefits, such as a community atmosphere, sense of tradition and festive entertainment.

Gladstone retailers have shown that there is reward for shopping locally this year, with many extending opening hours, ordering special stock and adding personal touches to gifts.

Akiiki Klothing is one of many stores discounting prices at the moment, as a thank you to their customers.

The Tannum Sands fashion store with women's, men's and teenagers' clothing is run by Amanda Jorgensen and Kim Webster. It is open for appointments through its Facebook page and takes orders through its website.

"Most of our brands have not been in Gladstone previously," Ms Jorgensen said.

Stockland Gladstone is providing a community atmosphere ahead of the festive season with Santa photos, Christmas decorations, gift wrapping for a gold coin donation and more on offer.

Marketing manager Terri Hewerdine said the centre was hectic already, with many people gravitating to new stores Lorna Jane (a 2014 diary is proving a popular gift), Smokemart and Giftbox. She said the fact people could do all their shopping in one place was a draw-card for the centre.

"Our customers are pretty well-known for not having much time," Ms Hewerdine said.

WHAT TO BUY?

According to Broadway Shopping Centre's National Christmas Shopping Report:

  • The top five women's gifts for 2013 are: jewellery, perfume, spa day gift voucher , overseas/interstate holiday, and designer fashion and accessories (clothes/handbag/shoes etc);
  • The top five men's gifts for 2013 are: sports tickets (eg The Ashes), power tools, alcohol, an extreme experience voucher and recreational items, such as a fishing rod or surfboard;
  •  Men and women agreed socks, weight loss/exercise gear and underwear were the worst presents, followed by a gift known to be free.