Regions unite to boost Southern Great Barrier Reef profile
THE Southern Great Barrier Reef brand is set for another boost as three Central Queensland tourism organisations formally join forces.
Bundaberg, Gladstone and Rockhampton have been working together to raise the profile of their areas but this week they signed a memorandum of understanding to see if they can get better results working as a team.
Collaborative activities could include shared exhibition space at trade and travel shows, co-operative marketing campaigns, joint media familiarisation programs as well as product and experience development for the Southern Great Barrier Reef destination.
Tourism Minister Jann Stuckey said there had been great results since the Southern Great Barrier Reef brand was launched in 2013.
"Awareness among Queenslanders of the Southern Great Barrier Reef as a tourist destination has risen to 81%, compared to 2012 when awareness ranged from 66 to 72% for the individual regions," she said.
Tourism and Events Queensland chief Leanne Coddington, who also signed the MoU, said she hoped the formalised partnership could deliver on the destinations' tourism priorities.
"Queensland's destinations are at the heart of everything we do and it is partnerships such as this which ensure a unified approach toward achieving positive tourism outcomes for the Southern Great Barrier Reef destination," she said.
Bundaberg North Burnett Tourism general manager Rick Matkowski said he hoped the agreement would "fully maximise tourism opportunities" for the region.
Capricorn Enterprise chief Mary Carroll said formalising the partnership would be a positive move forward.
"It is with great excitement we continue to build on this momentum to grow a strong and prosperous tourism industry for the Capricorn region," she said.
Gladstone Area Promotion and Development Ltd chief Glenn Churchill said he believed the partnership would build the strength of the Southern Great Barrier Reef brand.
"This exciting opportunity is welcomed by GAPDL and we look forward to enhancing the Southern Great Barrier Reef as a premier tourism destination, through the promotional activity of the Gladstone Region and Banana Shire," he said.
Ms Stuckey said this agreement aligned with the government's 20-year tourism plan, Destination Success, which encouraged strong partnerships to grow tourism across the state.