PRDNationwide Tannum principal property consultant Deardrie Keleher humbled to receive her award with the managing director Tony Braisier. Photo Contributed
PRDNationwide Tannum principal property consultant Deardrie Keleher humbled to receive her award with the managing director Tony Braisier. Photo Contributed Contributed

Tannum agent wins company award for sales figures

PROPERTY and real estate - the industry is often unpredictable - similar to the early days of motherhood. You never know what to expect next.

But even in a temperamental market, many real estate agents continue to push through to reap the rewards.

So what exactly makes a top real estate agent? Is it customer service, diligence, passion or desire for commission?

A global answer to the question may never be known but for PRDNationwide Tannum principal property consultant Deardrie Keleher, it's all about the love of the job.

The Tannum agent is a busy mum but has been working in real estate for 18 years.

She recently won a Silver Sales award at her company's quarterly gathering.

"Winning the sales award is a high achievement," she admitted.

"I was a bit shocked as we've had a very slow market over the last six months.

"But everyone is in the same market as ourselves."

Ms Keleher said they are currently experiencing a soft market.

"Limited by buyers in the area to residential sales," she said.

"It's a very tough predicament at the moment to make the sales that we're making."

But through the tough times, Ms Keleher is dedicated to doing a top and honest job.

"I want to be realistic with what I give in my opinion with what their property is worth.

"In this market at the moment, it's very hard to substantiate.

"What you say today is different tomorrow."

Ms Keleher said it does take a certain person to work in her industry.

"One who is dedicated, motivated to getting the best possible price for a vendor…sold in the least amount of time."

Though challenges are certain, she said you do still reap the rewards.

"But you do have to be someone that wants to work and commit to being a property consultant.

"It's generally a rewarding job to be in - you are appreciated for some of your hard work."

She said for her personally, winning the recent award did give her a boost but for her that's not what the role is about.

"What I'm about is selling people's property.

"I love the real estate business. I live and breathe real estate."

TIPS

Handy tips from PRDNationwide Tannum principal property consultant Deardrie Keleher

  • Having a point of difference is always a big thing - how you do things different to a different agent.
  • Having a good rapport with a vendor.
  • Aim to get that repeat business back in your office four to five years later.
  • You do need to be organised.
  • You wear many hats from talking with vendors to doing advertising, open houses, putting up signage, making up brochures, booklets.
  • Be highly motivated.
  • Have a good team to work with.