Crown2Reign owners Matthew Peterson and Michelle Eaton, March 25 2020
Crown2Reign owners Matthew Peterson and Michelle Eaton, March 25 2020

‘Not the end of us’: Beauty industry reacts to new rules

GLADSTONE beauticians and hairdressers are in limbo after forced closures of beauty therapy stores in a bid to stop the spread of coronavirus.

Prime Minister Scott Morrison announced on last night a stage 2 shutdown that resulted in the closure of all in-store beauty therapy, tanning, waxing, nail salons and tattoo parlours, spa and massage parlours.

Hairdressers and barber shops are still allowed to operate, however a 4sqm rule per person must be strictly observed within the premises. 

Today, Belle Ame Beautique managers Heidi Oliver and Bronti Hayward had to close their family business, a skin clinic on Goondoon St, after nearly three years in business.

Ms Oliver said while they were expecting the closure, it didn't hurt any less when they received the news.

"At the end of the day, this is our job, we've got a business to run and bills to pay," Ms Oliver said.

"But everyone is in the same boat, we're not thinking just about us … everyone's business is affected and people are losing their jobs."

The two sisters were understanding of the closure and are looking forward to reopening when the time comes.

"Our customers have been through every wave with us, they're more than clients they're our business family," Ms Hayward said.

 

Belle Ame Beautique managers Heidi Oliver and Bronti Hayward, March 25 2020
Belle Ame Beautique managers Heidi Oliver and Bronti Hayward, March 25 2020

"It's for the greater good, and this is not the end of us … we have the passion to come back."

Crown2Reign hairdresser owners Michelle Eaton and Matt Peterson said they were lucky to still be able to operate their small home business. But they expect hairdressers will be the next sector forced to close.

"We have to look into what happens if we do shut down and what help small business owners can get," Ms Eaton said.

"It's the uncertainty which is the worst and the not knowing what's going to happen.

"I want them to make a decision to either close us or don't," she said.

Ms Eaton said she would have been able to operate under the 30-minute limit, which was announced on Tuesday night.
This morning Prime Minister Scott Morrison said the limit would not be implemented, in light of the feedback received on the practical measures. 

Mr Peterson said his appointments usually last under 20 minutes whereas Ms Eaton's clients would have to be reduced to just hair cuts or express colours, or to be spread over a couple of days.

"We want to do the right thing by everyone, so if it comes to it we will shut down," Ms Eaton said.

In a Facebook video, Halo Hair Studio owner Jade Jones said she could not do hair appointments under 30 minutes resulting in the closure of her business.

"It's quite an emotional day for myself," Ms Jones said.

"Everything I worked hard for 15 years has been taken away from me … we do understand it is for the greater good, it doesn't make it any easier."

Editor's note: This story has been updated since it was originally published at 5am today. The original restriction of 30 minute hairdresser appointments, announced on Tuesday night, has been lifted.