Aerial view of Heron Island.
Aerial view of Heron Island. Brenda Strong

New website promotes southern barrier reef to world

THE SOUTHERN Great Barrier Reef is being showcased to the world, with the launch of new website southerngreatbarrierreef.com.au.

The website is aimed at helping tourism operators promote the region.

It is the result of three years of collaboration between Gladstone regions and Tourism Events Queensland to increase visitor numbers to the Southern Great Barrier Reef.

GAPDL chief executive Glenn Churchill said the website would feature some of the area's most impressive locations, including Heron and Wilson Islands, Town of 1770 and the Gladstone region.

"New Zealand has been targeted like never before and interest has been astounding," Mr Churchill said.

"Our focus has now expanded to targeting the connector market in Brisbane, and within a 400km radius of the Southern Great Barrier Reef in order to increase awareness of the region among Queenslanders.

"More recently at the Australian Tourism Exchange in Sydney, our team successfully appealed to the huge growth market of China and Asia."

GAPDL senior project officer Kim Williams said the Australian and New Zealand market had grown each year, with the number of tourism product buyers at the Australian Tourism Exchange having trebled over the past three years.

"We live in a stunning part of Queensland which deserves to be promoted, and we are very proud of this website along with other campaign components," she said.