Most breakfast cereals will display health rating

ASSISTANT Minister for Health Fiona Nash has welcomed news that the vast majority of breakfast cereals are soon to display the Health Star System on their packaging.

Cereal giant Kellogg's has announced its 37 products will soon display the Health Star Rating on the front of the pack.

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Kellogg's joins other cereal companies including Monster Health Foods Company, Food for Health, Goodness Superfoods, Freedom Foods, Greens General Foods (Lowan Wholefoods), Sanitarium, Coles home brand, Woolworths 'Macro' brand and Nestle/Uncle Toby's.

"The Health Star Rating system continues to power ahead with the vast majority of breakfast cereals now set to display the health stars," Minister Nash said.

"I'm pleased the system is being adopted by more and more companies and appearing on more and more products. The Health Star Rating system is giving consumers choice, with the chance to make fast, accurate judgements on the nutritional content of packaged food.

"With Kellogg's joining the Health Star Rating System, most of the cereal packets on the shelves now display the Health Stars.

"This means time-poor parents can make quick, informed choices on which breakfast cereal to buy without taking precious time reading labels.

"I'm extremely pleased with the uptake of the system and the number of products now displaying Health Star Ratings."

The first Kellogg's cereals to carry Health Stars will be in stores from June, with all Kellogg's cereals carrying Health Stars by the end of 2015.

Health Star Rating information for all Kellogg's cereals is already available on the company's website.

"This is another positive step forward for the Health Star Rating system, with another major food producer getting on board. I look forward to more and more products displaying the Health Star Ratings," Minister Nash said.

The Health Star Rating is a front-of-pack labelling system that rates the overall nutritional profile of packaged food and assigns it a rating from ½ a star to 5 stars. It provides a quick, easy, standard way to compare similar packaged foods.

The number of stars is based on energy, nutrients such as saturated fat, sugars, sodium and protein, and the fruit and vegetable content.

The voluntary system was designed by Australian and state and territory governments in collaboration with industry, public health and consumer groups.