BRIGHT IDEA: Artists can learn how to generate media attention at a free workshop.
BRIGHT IDEA: Artists can learn how to generate media attention at a free workshop. Luka Kauzlaric

Master art of securing media coverage at special workshop

WE HAVE moved into 2014 and what better way to start the year than with an exciting workshop to enhance your profile as professionals.

Petrina Murphy, from Petals PR and Media, is offering free workshops for serious artists and musicians in the CQ area.

"Online media is an excellent way to showcase your work, being relatively inexpensive and allowing full control over how you deliver your content. But people need to know you exist before they know to look for you online," said Ms Murphy.

"Directing people online is where traditional media comes in handy and, besides expensive advertising, you may be able to get coverage via news or feature articles in the local print production or conduct a radio interview to begin creating a name for yourself."

Ms Murphy said it could be tricky for artists to get their product into the public sphere, and it could be even more difficult to get information in front of journalists who were willing to publish or air your content if you don't know where to start.

It is even more difficult if you don't have any information, don't know what reporters want or how to develop usable content.

"A cold call might go okay, and they may interview you, but most times you'll be asked to supply them with a press release or links to a website that has all the content they can use to produce a positive news or feature in whatever industry they work in; print, radio or TV," she said.

"In the workshop we'll work through developing a press pack, along with developing a media database to send your content to, and work through developing a positive conversation that will entice the reporter to give you the coverage you are seeking."

The workshop will also cover best practice for social media and insight into developing a social media strategy if you are looking to boost your numbers.