Friendship turns into fashion success for Tannum pair
FRIENDSHIP has turned into a promising online fashion enterprise for two women from Tannum Sands.
Amanda Jorgensen and Kim Webster met about 15 years ago through a mutual friend, and for the past seven years have been looking at different business opportunities.
Dealing with difficult circumstances due to illness in the family, the duo decided to go with an online store for the flexibility it allowed, and they opened Akiiki Klothing on September 1 last year.
Akiiki's origin, as well as its use, is in the African language. The name's meaning is friend.
The shop has a range of clothing brands designed to reflect and complement the Australian lifestyle and climate.
For the guys, Amanda said they stocked mainly casual wear with plenty of on-trend t-shirts and singlets.
But there is also button-up shirts and more formal wear, perfect for a night on the town.
Amanda said in a casual town, the clothes suited what guys wanted.
There is a large variety of women's wear, with everything from dresses that suit cocktail events or races to casual, beach-appropriate outfits.
"We have a lot of little black dresses. I think it's because I tend to wear them," Amanda said.
"We also have a fair few skirts in different colours."
However, being online they aren't just targeting local customers.
"Most of our sales are to Victoria and New South Wales. I don't know why that is," Amanda said.
Amanda said although there was the online purchasing option via the website, customers in the region could set up an appointment and have a look at the stock in person.