The Last Resort’s disastrous ratings debut
The show which Nine hoped would capitalise on the success of Married At First Sight managed just 414,000 metro viewers, making it the lowest reality TV series launch since audience measurement tools were introduced in 2001.
Until now, the lowest debut was Kiss Bang Love on Seven last year, which saw a bunch of strangers skip the dating process to snog each other while blindfolded.
Labelled a "ratings flop" at the time, just 513,000 turned in, 100,000 more than watched the first episode of The Last Resort.
"Television has been abuzz with the success of a handful of relationship reality formats," a TV insider told Confidential. "But the spectacular failure of The Last Resort shows that viewers are not interested in poorly produced, poorly cast copycat shows." The disappointing ratings are significantly less than the debut figures for Ten's reboot of The Biggest Loser which managed 450,000 for its first episode before tanking even further and being booted from the prime time slot.
It seems fatigue may have set in for the relationship dating genre with Seven's Seven Year Switch last night averaging just 507,000 capital city viewers, down 39 per cent compared with its 2016 average (828,000).
More people watched ABC's Budget speech in the same timeslot than the warring couples on both Nine and Seven, with the Treasurer's national address pulling 639,000.
MasterChef remains one of the strongest programs in the timeslot, garnering 979,000 viewers - its second-best audience this year - while House Rules was just short of 800,000.
The poor ratings of Last Resort also gave Love Child a less than impressive lead-in, which caused the popular drama to suffer its lowest audience ever. Just 521,000 viewers tuned in, down 24 per cent on its 2016 average of 684,000.