Coles Gladstone store manager Tony Shaw is a big supporter of Daffodil Day.
Coles Gladstone store manager Tony Shaw is a big supporter of Daffodil Day. Mike Richards

Here's a bloomin’ great way to beat cancer

YELLOW blooms today to help those where cancer looms.

The Cancer Council's Daffodil Day aims to raise over $9.7 million essential funds for cancer research and support services.

Friday's event is the largest of its kind in the southern hemisphere.

Every day around 350 Australians are diagnosed with cancer and the daffodil is their symbol of hope.

Every donation helps the Cancer Council discover new and better treatments.

The funds from Daffodil Day also go to cancer prevention campaigns and support for those affected by cancer.

An estimated 128,000 new cases of cancer will be diagnoses in Australia this year and by wearing a daffodil pin, you show you care about beating cancer.

More than 10,000 volunteers are expected to staff over 1,200 Daffodil Day sites all around Australia today.

Coles has been the offical partner of Daffodil Day since 1996 and this year it wants to raise over $2 million nationwide.

Gladstone store manager Tony Shaw said Coles was in an important position in the community to support charities.

"So many people out there who are our customers are affected by cancer," he said.

"It's important we support these things nationally and locally.

"Everyone in store will be wearing yellow in support and of course we will be selling daffodils."

The funds raised from Daffodil Day merchandise will be used to fund Queensland based Cancer Council support services.

There are 12 Daffodil Day sites in Gladstone, three in Tannum Sands and Boyne Island, one is Agnes Water, two in Biloela and one in Mt Larcom.