International visitor numbers up 16.1% in region

INTERNATIONAL visitor numbers to the Southern Great Barrier Reef increased 16.1% in the year to March 2015, contributing to a 10.7% increase in expenditure.

The latest international tourism visitor results released by Tourism Research Australia show 136,000 visitors headed our way.

The Southern Great Barrier Reef area encompasses the Gladstone, Banana, Bundaberg, North Burnett and Capricorn regions. 


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The Gladstone region and Banana Shire experienced a 24% increase in international visitation, from 51,000 to 63,000.

The major driver of the growth was Germany, New Zealand and the United States.

Gladstone Area Promotion and Development Ltd chief executive Glenn Churchill said the result was a pleasing outcome.

"We should all be excited to welcome the release of this report together with the findings," he said.

"Now is the time to seize upon major tourism opportunities to accelerate employment figures and business prosperity for the Gladstone region and Banana Shire communities.

"The results speak for themselves and just goes to show that the attractions we have here are highly sought after for both holiday makers and business travellers."

The report can be accessed online via the Tourism and Events Queensland website