PHOTOS: New fashion store attracts big crowd on first day

THE doors opened at 9am and by 9.15am Gladstone's brand new Ally Fashion store was full of excited shoppers looking to bag some bargains.

The highly anticipated opening of the women's fashion retail store also attracted passers-by, with its colourful and vibrant storefront between Coles and Kmart.

If you missed the opening, check out the gallery of photos we took to get a glimpse inside.

Regional manager Liz Vasuian said she hoped the Gladstone customer base would enjoy the store's "on-trend" outfits. 

"As a fast fashion retailer we introduce new styles in-store weekly, so will always provide customers with new and exciting choices throughout the year," she said.   

"We always look forward to opening new stores and seeing such a positive reaction from customers to our presence in centres.   

"Stockland Gladstone is our second store opening so far for 2020."  

Customer Jazmyn Stewart said she was impressed by the store layout and the number of people who attended the opening.  

"It's a nice big space with room for people to move around and shop," she said.  

The store is having a 20 per cent off sale storewide today only.