Grant will promote Gladstone region to locals
THE Gladstone region will receive a $145,000 tourism grant to target locals, their friends and family, and resource sector workers.
The grant is part of the Queensland Government's Regional Tourism Organisation Contestable Grants Funding Scheme, which delivers on the State Government's election promise to revitalise tourism in Queensland.
Tourism Minister Jann Stuckey said the funding would be used by Gladstone Area Promotion and Development Limited on a regional marketing campaign.
"GAPDL will implement the marketing campaign in partnership with local government to promote Gladstone as a great destination to live, work, play and invest," she said.
"The campaign will begin in October and includes radio, TV, print, outdoor, online and cinema advertising focused on fostering community pride and encouraging friends and family of Gladstone residents to visit the region.
"This project is one of many across Queensland to receive a share of almost $3.1 million in funding made available under the Government's RTO Contestable Grants Funding Scheme."
Ms Stuckey said the funds were in addition to almost $4million in core funding provided to the regional tourism network in 2014-15.
"This project is a practical example of the government's commitment to partnering with industry to work towards the goal of doubling annual overnight visitor expenditure from $15 billion to $30 billion by 2020," Ms Stuckey said.
"The government's 20-year plan for tourism, Destination Success, outlines the need for industry and government to work in partnership with a unified approach to support the growth of tourism."
She said RTOs were encouraged to leverage their contributions towards projects with those from partners to strengthen their proposed initiatives.