Practical advice for real estate agents workshop held by Mike Eastburn at the Observer Office, Auckland Street, Gladstone.
Practical advice for real estate agents workshop held by Mike Eastburn at the Observer Office, Auckland Street, Gladstone. Christopher Chan GLA220313EAST

Eastburn shares real estate wisdom at Gladstone workshop

"YOU cannot sell a secret," experienced real estate trainer and auctioneer Mike Eastburn said.

Mike Eastburn is the go-to man for improving your skills in real estate.

Sharing his wisdom, Mr Eastburn gave an informative workshop to about 14 agents at The Gladstone Observer on Friday.

With 30 years experience as an auctioneer and 20 years experience in real estate training Mr Eastburn has certainly had time to gather the facts.

The initial workshop, which will follow with more complimentary sessions throughout the year, covered a range of information focusing on the importance of marketing and advertising property.

Workshop attendee from Boyne Tannum Realty, sales consultant Sarah Corry said she found the meeting very informative.

"I'm new in the industry," she explained.

"So it gave me plenty of ideas about the marketing and advertising.

"Things and strategies that I hadn't thought of."

Ms Corry said because she's new, she is taking as much information in as she can.

She also said Mr Eastburn was very interesting and entertaining.

"He's very descriptive and very insightful."

Mr Eastburn agreed the workshop was excellent.

"We had some newbie's and experienced agents," he said.

"We talked about the differences between marketing and advertising a property."

The experienced professional highlighted how critical it is to advertise in the current property market.

"It makes sense. With more than one buyer you're likely to get a premium."

Mr Eastburn said they also covered information on how to find buyers and measure your buyers, including where they actually come from.

He added that during the workshop they researched newspaper advertising.

"The first for a property was in 1704, so it's been happening for 310 years," he said.

The fact that property advertising has existed for such a long period is outstanding.

"Quite often sellers see who the dominant agent is in newspapers through advertising, so that's who they use to sell their property," Mr Eastburn said in relation to the importance of advertising.

"It's a critical place. You should be spending your marketing budget in direct proportion to where you're directing your enquiry."

When it comes down to the punchline, Mr Eastburn said: "More interest, more money and that means more fun for everyone."

Practical advice for real estate agents workshop held by Mike Eastburn at the Observer Office, Auckland Street, Gladstone.
Practical advice for real estate agents workshop held by Mike Eastburn at the Observer Office, Auckland Street, Gladstone. Christopher Chan GLA220313EAST