Marketing expert Paul Niehus.
Marketing expert Paul Niehus. Lee Constable

Free marketing tips to help your business get clicks

GLADSTONE business people are strongly encouraged to attend Wednesday's free seminar that will delve into the depths of digital marketing.

The Observer is hosting the event and Toowoomba-based marketing expert Paul Niehus will be the guest presenter.

The Observer's media sales manager Victoria Bradshaw said the digital age was something businesses could not afford to ignore.

"This seminar will provide people with an understanding of how to use the internet to promote your business," she said.

"They will learn how to follow these usage trends when marketing their product or service."

For those who already implement digital marketing and regard it as an important tool for their business or service, Ms Bradshaw said the seminar would provide them with the knowledge required to keep abreast of the latest trends.

"If you don't have any digital marketing in your plan, it will provide you with the basics and essential knowledge required to make your business a success," Ms Bradshaw said.

Mr Niehus has more than 25 years experience in media and advertising and has dealt with hundreds of marketing campaigns.

"It is easy to see how business managers and owners can forget some of the basics when it comes to keeping their customers informed of what they have to offer," he said.

"They get too busy being involved in the daily running of their business."

Not only will seminar guests be able to pick up some valuable tools and information, they will also go into the draw to win a Delonghi Nespresso Essenza.

The session goes for one hour, and bookings are essential.

Session times are 8am, 10am, noon, 2pm, 4pm and 6pm.

To book your spot, phone The Observer on 49703020.