UPDATE: A Melbourne backpacker took a terrifying plunge down a 10m cliff face at Agnes Water on Thursday, suffering a fractured leg and possible spinal injuries.

The 36-year-old man fell from the headland at Agnes Water main beach on Thursday afternoon, landing on scrub below the cliff face.

Queensland Ambulance Service attended the injured man, taking him on a stretcher to a clear spot where he was treated.

The RACQ CareFlight Rescue Helicopter landed on the beach and stabilised the man, then airlifted him to Bundaberg Base Hospital in a serious but stable condition.

Wednesday 2.30pm: A male backpacker has fallen off the headland at Agnes Water main beach this afternoon.

The man has a suspected broken ankle and the RACQ Careflight Rescue Helicopter has been called to help the stricken man.

Agnes Water police said the chopper was headed to lift the man off a cliff, and it would be transporting him to Bundaberg Base Hospital for further treatment.