$150K bid to lure overseas tourist to Gladstone region
WHEN people think of the Southern Great Barrier Reef, coastal getaways with water sports come to mind, but our leading tourism bodies want to change that.
GAPDL is involved in the SGBR initiative promoting the 25 mountain ranges and more than 100 State Forests and National Parks to national and international holidaymakers.
Chief executive officer Darryl Branthwaite said between $150-200,000 had been poured in to the Sandstone Wilderness campaign.
He said many consider the coastal holidays when thinking about the Southern Great Barrier Reef, a conception they want to soon change.
Through the use of videos and photos on social media they hope to attract a national and world tourism market to the inland areas of the SGBR.
"I'm yet to explore it all and I'm looking at these little videos and photos thinking man I have so much more to see," Mr Branthwaite said.
"There has been so much promotion for the Great Barrier Reef, so now we want to highlight the inland parts of our region."
The areas they are promoting are Carnarvon, Kroombit Tops, Cania and Isla Gorge, spanning a land mass larger than Tasmania.
"A lot of people are looking for different experiences.
"We have people who want to fish the fresh water rivers, others who want to explore the national parks and get off the beaten track," he said.
The campaign is launched with the Sandstone Stories, a series of videos on Youtube and the Southern Great Barrier Reef website.
The videos will be showcased via social media over the next six weeks in a bid to drive visitation and overnight expenditure to the Sandstone Wilderness.