Bargain chain plans growth
“IT’S very busy. It’s been flat out since about 9 o’clock,” John Haaring, area manager of the Reject Shop in Gladstone, said.
A stroll through the shop on its grand opening day, May 26, confirmed the region’s shoppers knew how to sniff out a bargain.
Perhaps more than that, it showed Gladstone had plenty of space for a business with a savvy business plan.
“Generally with (store) openings, we do a lot of advertising and people know we are setting up our store, so the support comes in,” Mr Haaring said.
Located in Stockland Gladstone shopping centre, the new Reject Shop outlet could be a blueprint for how to promoting an opening day.
When The Observer arrived at 12.30 pm, we had to swerve around busy shoppers.
Mr Haaring said he was confident the store would meet its targets for the opening day.
“Most of our products are for everyday needs, with low price points,” he said.
“That’s what we’re renowned for in the community.”
Mr Haaring said the Reject Shop chain was expanding.
“If you go back about two or three years, there was only a handful of stores in Queensland, now we’ve got 31,” he said.
A representative for the Reject Shop said Queensland was a “central plank of the Reject Shop’s growth strategy”.
“The Reject Shop continues to seek new locations to leverage its current infrastructure,” the representative said.
“The company has a strong store opening program, aiming to open 20 new stores each year.”
The Reject Shop’s sales for the first half of this financial year totalled $275.9 million, up 10.2% on the previous year.
The chain employs 3100 full-time staff nationally.