Anti-beef protesters picket Beef Australia’s main gate
Six other protesters joined Animal Liberation Queensland's Chay Neal in holding up anti-beef signs outside Australia's premier beef event in Rockhampton on Thursday.
They handed out 44-page booklets - printed on 100 per cent recycled paper with vegetable-based inks - detailing their objection to the beef industry.
"The beef industry is a leading cause of environmental destruction and climate change," it stated.
"Over 90 per cent of land clearing over the last three decades in Queensland has been for grazing."
Mr Neal said it was appropriate to bring their fight to Beef Australia, where the industry's future was discussed and debated.
He labelled practices such as dehorning, branding, disease, live export and slaughter as 'cruel'.
Morning Bulletin readers were largely amused at an earlier attempt to disrupt Beef Australia by sponsoring "provocative" electronic billboards in Rockhampton and Brisbane.
"To whoever paid for this, thank you for choosing to support our economy, by spending your money locally," wrote one reader.
"All beef producers will do is laugh at the idiocy. This is the beef capital," wrote another.
The protesters claim their efforts have resulted in 42 per cent of Australians eating less meat.
They are dismissive of the industry's promise of regenerative farming and net-zero emissions in the future.
"It's nothing more than marketing spin," Mr Neal said.
"Reducing our cattle herd and rewilding 41 per cent of grazing pastures worldwide will capture fossil fuel emissions, reversing climate change."