The answer is nearby
WHEN you need something done around the home, you might ask Julie at school pick-up who she uses.
When you have a tricky gardening problem, chances are that Tony next door knows a great landscaper.
The message is simple: people in your area - your neighbours - know better than any search engine what you need.
So here's a new local search engine powered by you and your neighbours.
Friendorse.com is a social search engine you can throw your questions at, just like popping next door to see Alan and Sandra, but it will find people to answer your question instead of spitting back simple lists of businesses.
There needs to be a set number of people registered to activate a region, so encourage your friends to sign up and get the conversation started.
So why not log on to www.friendorse.com and help your neighbour out.