The Face Australia shows Naomi Campbell takes no prisoners

THERE'S a reason they call Naomi Campbell the queen of the catwalk.

After nearly three decades in the industry as one of the original supermodels and gracing a staggering 500 magazine covers, she takes no prisoners and makes absolutely no excuses.

It's something her charges will soon learn on Foxtel's new show The Face Australia.

Campbell has brought her popular model search, which already airs in the US and UK, Down Under to find Australia's next great model.

The show sees Campbell and Aussie supermodels Cheyenne Tozzi and Nicole Trunfio mentor teams of four aspiring young models through a series of photo shoots with real rewards, from designer handbags and other prizes to real-life pay cheques for magazine editorials and product campaigns.

"It's a really great concept. It's different from Top Model because it's very interactive with the girls," Tozzi told The Guide during a recent set visit.

"It's the mentors as well. We're against each other, so it's a whole different dynamic."

From the first minutes of the show it's clear Campbell is a force to be reckoned with. She's one of the show's executive producers and regularly asserts her unwavering viewpoint.

The debut episode has plenty of fireworks as the three mentors compete with each other to choose the four girls for their teams from a group of 24 semi-finalists.

"Naomi and I went for the same girl once and obviously she's going to go with Naomi purely because of the experience and what Naomi said she could offer her," Tozzi said.

"She knows what she wants. I am competitive when it comes to sports and things like that, you know, you never want to lose."

Once the three teams are finalised, the girls will compete in two challenges each week.

The first is a test shoot workshop where they learn from the mentors and the second is a real-life shoot for a client including magazines and clothing brands.

"We're there to train them personally. These jobs are real," she said.

"It's all very structured and the girls need to perform."

Unlike Campbell's "tough love" style of mentoring, Tozzi said she's more laid back.

"You're supposed to enjoy what you do," she said.

"I want them to feel like they're beautiful and that they can do it more than to rip them apart.

"I'm quite relaxed, very calm, but I'm pushing my girls and I think you need to because they don't know as much as we do and they don't understand. Sometimes they think they've got it down pat and I'm like 'uh uh'."

Each week the mentor of the winning team will choose which girl in the bottom two gets eliminated, another source of friction between the three supermodel mentors.

"It sucks because you've got their life in your hands," Tozzi said.

"I don't want them to think that their career is over because they're eliminated... they'll all have careers after this."

The Face Australia - Fox8 - Tuesday at 8pm Qld, 9pm NSW.